Editorial Guidelines
About Us
Ask A Vet is committed to delivering reliable, vet-approved, and easy-to-understand information to empower pet owners around the world. Founded by Dr. Duncan Houston, a licensed veterinarian with extensive experience in emergency, general practice, and exotics, Ask A Vet was created to bridge the gap between expert care and everyday pet parenting.
Our platform offers a growing library of trusted health articles, videos, illustrations, and how-to content covering not only cats and dogs, but also farm animals, exotic pets, and everything in between.
We’re passionate about combining clinical knowledge with cutting-edge technology, including AI-driven support and pet health tracking tools, to give you the best of modern animal care—right at your fingertips.
Editorial Principles
At Ask A Vet, our content is built on four core values: Accuracy, Transparency, Compassion, and Expertise.
Vet-Written or Vet-Reviewed
Every article is either written or reviewed by licensed veterinarians or credentialed animal health professionals. These include behaviorists, nutritionists, and specialists in fields like dermatology, cardiology, and more.
Evidence-Based Guidance
Our content is based on the latest peer-reviewed research, medical textbooks, and accepted clinical standards. We stay current with recommendations from professional organizations like the AVA (Australian Veterinary Association), AVMA, and relevant global bodies.
Transparent Authors & Reviewers
You’ll always see who wrote and reviewed an article, with bios and credentials linked so you know exactly who’s guiding your pet care journey.
Balanced, Ethical Perspectives
On sensitive or controversial topics (e.g., ear cropping, e-collars, breeding practices), we follow veterinary ethics and align with leading animal welfare principles. Our focus is always on what's best for your animal's physical and emotional well-being.
Independently Vet-Approved Products
If a product appears in our content or shop, it’s because our veterinary team has reviewed it and found it to be useful, functional, and safe. We don’t promote anything we wouldn’t recommend in our clinics.
Inclusive and Compassionate
Ask A Vet serves pet parents from all walks of life and every corner of the world. Whether you have a rescue kitten in an apartment or a dairy cow on a farm, you’re part of our animal-loving community.
