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ASK A VET
Ask A Vet

Editorial Guidelines

At Ask A Vet, our content is built on four core values: Accuracy, Transparency, Compassion, and Expertise.

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Who we are

About Us

Ask A Vet is committed to delivering reliable, vet-approved, and easy-to-understand information to empower pet owners around the world. Founded by Dr. Duncan Houston, a registered veterinarian with extensive experience in emergency, general practice, and exotics, Ask A Vet was created to bridge the gap between expert care and everyday pet parenting.

Our platform offers a growing library of trusted health articles, videos, illustrations, and how-to content covering not only cats and dogs, but also farm animals, exotic pets, and everything in between.

We’re passionate about combining clinical knowledge with cutting-edge technology, including AI-driven support and pet health tracking tools, to give you the best of modern animal care—right at your fingertips.

What we stand by

Editorial Principles

Principle 1

Vet-Written or Vet-Reviewed

Every article is written or reviewed by a registered veterinarian. Where an article draws on specialist advice, that contributor is named.

Principle 2

Evidence-Based Guidance

Our content is based on the latest peer-reviewed research, medical textbooks, and accepted clinical standards. We stay current with recommendations from professional organizations like the AVA (Australian Veterinary Association), AVMA, and relevant global bodies.

Principle 3

Transparent Authors & Reviewers

Every article carries the name of the veterinarian behind it, and you can read his qualifications and areas of practice on the author page.

Principle 4

Balanced, Ethical Perspectives

On sensitive or controversial topics (e.g., ear cropping, e-collars, breeding practices), we follow veterinary ethics and align with leading animal welfare principles. Our focus is always on what's best for your animal's physical and emotional well-being.

Principle 5

Independently Vet-Approved Products

If a product appears in our content or shop, it’s because a veterinarian has reviewed it and found it to be useful, functional, and safe. We don’t promote anything we wouldn’t recommend in our clinics.

Principle 6

Inclusive and Compassionate

Ask A Vet serves pet parents from all walks of life and every corner of the world. Whether you have a rescue kitten in an apartment or a dairy cow on a farm, you’re part of our animal-loving community.

How our content is made

Content Creation & Review Process

We follow a rigorous Content Creation...

01

Topic Matching

Every topic is matched to the relevant veterinary expertise, and each piece is assessed and edited by our founder, Dr Duncan Houston.

02

Internal Editorial Review

Each article undergoes in-depth editing and fact-checking before it is published.

03

Medical Accuracy

After editing, each piece is reviewed again by a vet for clinical accuracy. Final content is checked for clarity, accessibility, and actionable advice.

04

Ongoing Updates

Our content isn’t static—we revisit and revise it regularly to reflect new research, updated guidelines, and evolving veterinary best practices.

How our URLs are built

Article URLs

An article keeps the same web address for life, so the address is chosen once and never tidied up afterwards. Every new article handle follows four rules.

  • No emoji and no symbols — letters, numbers and hyphens only.
  • No year or date token, so the address does not age with the article.
  • Under 70 characters, counted from the first letter of the handle.
  • No “title-” prefix, and never a handle an existing article already uses.
From the Founder

"We’re in this together—me, you, and your family. That’s the heart behind Ask A Vet."

We know the trust you place in us is serious, and we’re proud to uphold the highest standards of vet-led information and support.

Dr. Duncan Houston
BVSc Founder, CEO & Editor-in-Chief
drduncan@askavet.com
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